Discover the latest issue of Floréac Magazine, featuring insights from a fascinating study by Ghent University on the positive influence of plants on mental well-being, results from our recent customer survey, and innovative themes like ‘The spirit of pink’ and ‘Retrorange’ for enhancing your product presentation and shop design. Also, take a behind-the-scenes look at KP Holland and Sjaak van Schie!
“Climbing plants: the forgotten solution to the climate problem”. The baseline of climbing plants nursery van der Starre sounds modest. But make no mistake. If it were up to Bart and Teun van der Starre, facades in cities and on businesses would soon be compulsorily coloured green. And rightly so. Together with them, we zoom in on the many-headed advantages of climbing plants.
At Floréac, we are sitting pretty. . Our range includes the most magnificent roses. We owe this not only to the passion of breeders, but also to our innovative suppliers. Time to put the pot roses in the spotlight.
“Ferns should be in a place where you like to be yourself: not too hot and not too humid.” With this statement, Kelly Raadschelders clears up a persistent misunderstanding. Ferns don’t need much moisture and heat at all. Together with her parents and her brother, she preserved the cultivation of ferns. Today, they are the market leader and she gives us a look behind the scenes.
Step into the vibrant world of Floréac with Issue 27 of our magazine, Spring 2024. This season, immerse yourself in our latest trends from the rustic allure of ‘Floral Farms’ to the creativity of ‘Coloring Outside the Lines’. We also spotlight some of our most passionate growers, including Van der Starre and Raadschelders, and delve into our exquisite collection of pot roses.
Christmas roses, winter roses or spring roses. … Hellebores, popularly known as sneezeweed, devil’s weed and oracle flower. Piece by piece they brighten up the winter. They are super strong, and thanks to innovative breeding, varieties are emerging that do even better. That deserves a review.
The appointment of An Vander Aa as the first female CEO of Floréac NV follows the decision of the Supervisory Board and Benoit Strauven to pass on the CEO role. In recent years he shaped, among others, the strategic framework for Floréac’s future direction and he guided the further affiliation with the family-owned group PPE (Plantify Partners Europe).
2023 is rushing towards the finish line at a fast pace and before we realise it, we are all sitting around the Christmas table looking into the New Year. At this very moment, just a little too early for extensive afterthoughts on the past year.
In that sense, meanwhile, the 26° and winter 2023 edition of Floréac Magazine is before you.
From January 2024, Floréac Netherlands (Moterra) will move into the Plantify Partners Europe (PPE) site at Bleiswijk, the partnership to which Floréac belongs.
Is it a trailer for an Indiana Jones movie or the story of a nurseryman? The website of nursery Bush Brothers puts your imagination to work. They call themselves treasure hunters and for this they dive deep into the South African Jungle. Their life’s work. With practised noses, they trace exclusive orchids and green plants. Who are these two brothers and what drives them?
Floréac
Beerveldse Baan 4
9080 Lochristi
Belgium
BTW BE 0 421 712 250
RPR Gent
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